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Marlboro

Marlboro Cigarette Prices by Country (2026)

Brand Details Marlboro

Marlboro is the world's best-selling cigarette brand since 1972. Originally launched in 1924 by Philip Morris & Co. as a women's cigarette (featuring a red-tipped filter to hide lipstick stains) it was repositioned in the 1950s as a masculine brand through the Marlboro Man campaign, a cowboy created by the Leo Burnett agency. Marlboro is now sold in over 180 countries and holds approximately 38% of the global premium cigarette market. Its main product, Marlboro Red, is sold in a red and white hard pack.

📊 Price analysis

In 2026, a pack of Marlboro costs 10.30 € on average across the 21 countries we track. Cheapest: 2.24 € (Turkey); most expensive: 40.54 € (Australia), a gap driven mainly by differences in tobacco taxation.

Over the long run, the brand's average price has risen by about 141 % since our records begin, driven by successive tax increases.

Historical comparison: Price evolution of Marlboro

France
Germany
Italy
Spain
Portugal
United Kingdom
Andorra
Morocco
Tunisia
United States
📊 Swipe to view chart ➔
0.4€5.0€9.6€14.1€18.7€20002004200820122016202020242026
Global price comparison: Marlboro
CountriesAverage Price (2026)Reliability
Turkey2.24 € (125.00 TL)Medium reliability
Tunisia3.15 € (10.500 DT)High reliability
Morocco3.63 € (39.50 DH)High reliability
Andorra4.85 €High reliability
Spain6.25 €High reliability
Portugal6.50 €Medium reliability
Poland6.67 € (28.99 zł)Medium reliability
Italy6.80 €High reliability
Austria7.00 €High reliability
Czech Republic7.56 € (184 Kč)High reliability
Luxembourg7.70 €Medium reliability
Hungary8.05 € (2,950 Ft)High reliability
Germany9.40 €Medium reliability
United States9.57 € ($10.40)Medium reliability
Switzerland10.19 € (CHF 9.70)Medium reliability
Belgium13.00 €Medium reliability
France13.50 €High reliability
Netherlands13.50 €Medium reliability
United Kingdom17.00 € (£14.41)Medium reliability
Ireland19.20 €Medium reliability
Australia40.54 € (A$64.99)Medium reliability

High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.

Price history by country : Marlboro (2000-2026)
👉 Swipe to compare history ➔
YearFranceGermanyItalySpainPortugalUnited KingdomAndorraMoroccoTunisiaUnited StatesBelgiumSwitzerlandLuxembourgNetherlandsPolandIrelandAustriaTurkeyAustraliaHungaryCzech Republic
202613.50 €9.40 €6.80 €6.25 €6.50 €17.00 €4.85 €3.63 €3.15 €9.57 €13.00 €10.19 €7.70 €13.50 €6.67 €19.20 €7.00 €2.24 €40.54 €8.05 €7.56 €
202513.00 €8.90 €6.50 €6.00 €6.00 €16.64 €4.60 €3.59 €3.00 €9.43 €12.00 €9.87 €7.00 €13.00 €5.75 €18.15 €6.90 €1.92 €-6.26 €6.86 €
202412.50 €8.40 €6.20 €5.60 €5.80 €16.52 €4.40 €3.59 €2.88 €7.72 €10.87 €9.66 €6.50 €12.50 €5.12 €18.05 €6.50 €1.96 €33.51 €5.85 €6.48 €
202311.50 €8.00 €6.00 €5.35 €5.60 €16.05 €3.95 €3.59 €2.76 €7.30 €8.70 €9.55 €5.80 €9.50 €4.49 €16.75 €6.30 €1.57 €26.98 €5.83 €6.45 €
202210.50 €7.60 €6.00 €5.00 €5.40 €15.22 €3.65 €3.50 €2.64 €7.11 €8.14 €9.45 €5.50 €8.20 €4.25 €15.67 €6.00 €1.74 €26.04 €5.05 €5.86 €
202110.50 €7.34 €5.95 €5.00 €5.00 €14.40 €3.65 €3.50 €2.52 €6.93 €7.59 €9.35 €5.40 €8.20 €4.14 €14.58 €5.80 €1.77 €-4.93 €5.23 €
202010.00 €7.08 €5.90 €5.00 €4.60 €13.57 €3.65 €3.22 €2.40 €6.74 €7.03 €9.24 €5.35 €7.60 €4.03 €13.50 €5.50 €2.28 €-4.19 €4.49 €
20198.80 €6.83 €5.75 €5.00 €4.44 €12.86 €3.54 €3.22 €2.28 €6.56 €6.78 €9.03 €5.30 €7.00 €3.91 €12.90 €5.50 €2.36 €-4.24 €4.15 €
20188.00 €6.57 €5.60 €5.00 €4.28 €12.15 €3.43 €3.04 €2.16 €6.38 €6.53 €9.03 €5.30 €-3.80 €12.30 €5.50 €--3.85 €4.06 €
20177.05 €6.33 €5.45 €4.95 €4.12 €11.56 €3.32 €3.04 €2.04 €6.20 €6.29 €8.93 €5.30 €-3.68 €11.70 €5.20 €--3.88 €3.91 €
20167.00 €6.09 €5.30 €4.85 €3.96 €10.97 €3.21 €3.04 €1.92 €6.02 €6.04 €8.93 €5.20 €-3.58 €11.10 €5.00 €---3.73 €
20157.00 €5.85 €5.15 €4.85 €3.80 €10.38 €3.10 €3.04 €1.80 €5.83 €5.79 €8.87 €5.10 €-3.48 €10.50 €4.90 €---3.54 €
20147.00 €5.69 €5.00 €4.80 €3.64 €9.88 €2.99 €-1.65 €5.72 €5.72 €8.82 €4.93 €-3.28 €10.10 €4.90 €---3.31 €
20136.70 €5.52 €5.00 €4.65 €3.48 €9.36 €2.88 €-1.50 €5.60 €5.65 €8.56 €4.77 €-3.09 €9.70 €4.70 €---3.43 €
20126.30 €5.36 €5.00 €4.50 €3.32 €8.85 €2.77 €-1.35 €5.49 €5.58 €8.29 €4.60 €-2.89 €9.30 €4.54 €---3.38 €
20115.98 €5.19 €4.60 €3.85 €3.16 €8.26 €2.66 €-1.20 €5.37 €5.51 €7.93 €--2.70 €8.90 €4.38 €---3.45 €
20105.65 €5.03 €4.50 €3.85 €3.00 €7.67 €2.55 €-1.05 €5.26 €5.44 €7.56 €--2.50 €8.50 €4.22 €---3.24 €
20095.35 €4.85 €-3.45 €2.88 €7.32 €2.43 €-0.99 €4.95 €5.15 €7.25 €--2.28 €8.06 €4.00 €----
20085.30 €4.66 €-2.95 €2.76 €6.96 €2.30 €-0.93 €4.65 €4.86 €6.93 €--2.07 €7.62 €3.78 €----
20075.13 €4.48 €-2.95 €2.64 €6.61 €2.17 €-0.87 €4.33 €4.58 €6.72 €--1.85 €7.18 €3.57 €----
20065.00 €4.30 €-2.75 €2.52 €6.25 €2.05 €-0.81 €4.03 €4.29 €6.51 €--1.64 €6.74 €3.35 €----
20055.00 €4.11 €-2.75 €2.40 €5.90 €1.92 €-0.75 €3.72 €4.00 €6.30 €--1.42 €6.30 €3.14 €----
20045.00 €3.71 €-2.50 €2.23 €5.66 €1.84 €-0.69 €3.55 €3.79 €6.01 €--1.37 €6.00 €3.01 €----
20034.08 €3.41 €-2.40 €2.07 €5.31 €1.75 €-0.63 €3.39 €3.58 €5.71 €--1.32 €5.70 €2.87 €----
20023.60 €3.10 €-2.40 €1.90 €4.96 €1.67 €-0.57 €3.23 €3.37 €5.42 €--1.26 €5.40 €2.75 €----
20013.35 €2.96 €-2.31 €1.70 €4.66 €1.58 €-0.51 €3.07 €3.16 €5.12 €--1.21 €5.10 €2.61 €----
20003.20 €2.81 €-2.25 €1.50 €4.37 €1.50 €-0.45 €2.91 €2.95 €4.83 €--1.16 €4.80 €2.49 €----

Frequently Asked Questions (FAQ)

Who manufactures Marlboro cigarettes?↓
Marlboro cigarettes are manufactured by Philip Morris International (PMI) / Altria Group (USA). The brand was founded in 1924 in the United States.
In which country are Marlboro cigarettes the cheapest?↓
According to our 2026 data, Marlboro cigarettes are cheapest in Turkey at a price of 2.24 € (125.00 TL) per pack of 20. Conversely, they are most expensive in Australia where a pack costs 40.54 € (A$64.99).

Data & sources

Last updated :

Methodology : Marlboro is the reference brand in each country: its price is rebuilt from data points confirmed by public sources, then interpolated between them. Unless stated otherwise, other brands are not surveyed: their price is calculated from Marlboro's by a fixed ratio, so they are estimates.

Main sources (8)
  • monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
  • mylasertabac.com (EU, 2025-11)
  • travel-europe.info (EU, 2026)
  • andorratools.com (AD, 2026)
  • ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
  • WHO Global Tobacco Report 2015 (TN, Marlboro)
  • Statista (ES, Marlboro, 2007-2022)
  • ONS, RPI timeseries CZMP (UK)

Provided for informational purposes only. Verify with official sources for any critical use.