Marlboro Cigarette Prices by Country (2026)

Brand Details Marlboro

Marlboro is the world's best-selling cigarette brand since 1972. Originally launched in 1924 by Philip Morris & Co. as a women's cigarette (featuring a red-tipped filter to hide lipstick stains) it was dramatically repositioned in the 1950s as a masculine brand through the iconic Marlboro Man campaign featuring a rugged cowboy. This marketing pivot, engineered by ad agency Leo Burnett, is considered one of the most successful brand transformations in history. Marlboro is now sold in over 180 countries and holds approximately 38% of the global premium cigarette market. The flagship Marlboro Red in its distinctive hard-box pack with red and white chevron design is the world's most recognised cigarette.