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Cigarette Prices in Morocco (2026)

⚠️ Customs Rules and Transport Limits

Import to Morocco: 200 cigarettes (1 carton) per adult passenger. Export to France (EU): 200 cigarettes maximum per person.

🌍 Overview

Morocco presents a very distinctive tobacco profile: very high male prevalence (estimated at 38-42% among adult men) but extremely low female prevalence (~2-3%), linked to sociocultural norms. The market was long controlled by a state monopoly (Régie des Tabacs / Manufacture de Tabacs du Maroc), partially privatised with the entry of Philip Morris International. Prices remain very affordable compared to Europe. Smuggling from Algeria and Ceuta (Spain) is a structural problem. Anti-smoking efforts remain less advanced than in Europe, though laws have been adopted.
Brands & Average Price
BrandsAverage PriceReliability
Marlboro3.63 € (39.50 DH)High reliability
Winston3.68 € (40.00 DH)High reliability
Camel3.31 € (36.00 DH)High reliability
L&M2.76 € (30.00 DH)High reliability
Chesterfield2.67 € (29.00 DH)High reliability
Gauloises2.76 € (30.00 DH)High reliability
Davidoff3.86 € (42.00 DH)High reliability
Marquise2.85 € (31.00 DH)High reliability
Casa2.90 € (31.50 DH)High reliability
Monte Carlo2.58 € (28.00 DH)High reliability

High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.

Average pack price over time

📊 Swipe to view chart ➔
22.5 DH26.1 DH29.8 DH33.4 DH37.1 DH2015201720192021202320252026

Average across all brands we track in this country, by year.

📋 Tobacco Regulation & Policy

💰 Tax regime

Morocco applies an internal consumption tax (TIC) on tobacco plus VAT. The tax burden is far below European countries. The government has progressively increased taxes since 2015 under WHO pressure.

📈 Price policy

Prices have been rising gradually since 2015, but remain 3 to 4 times cheaper than France. The state must balance tax revenues, economic accessibility and public health goals.

Next increase: 1 January 2027 (bill, not yet passed). See the increase calendar by country

At the statutory minimum wage, a pack of Marlboro takes 132 minutes of work in Morocco. Compare with other countries

Rolling tobacco: Golden Virginia 40 g at 64.00 DH, i.e. 48.00 DH for 30 g (official list). Compare with other countries

🏛️ Key legislative milestones

1991

In 1991, Morocco passed a law banning tobacco advertising on television. This measure, pioneering for the region, aimed to limit public exposure (particularly that of young people) to manufacturers' promotional messaging, reflecting a growing awareness of the health effects of smoking.

2005

In 2005, Morocco began privatising the Régie des Tabacs, the state-owned company historically responsible for tobacco manufacturing and distribution. This withdrawal of the state opened the sector to private operators and deeply restructured the national tobacco market.

2010

In 2010, Morocco strengthened Law 15-91 by banning smoking in public places, although enforcement remained partial. This regulation aimed to protect non-smokers from second-hand smoke and marked an important step in aligning the country with international public-health standards.

2015

In 2015, Morocco raised tobacco taxes as part of its fiscal reform and committed to upholding the WHO Framework Convention on Tobacco Control (FCTC). Price increases are among the most effective levers for reducing consumption, in line with international recommendations.

2020

In 2020, Morocco stepped up customs controls against tobacco smuggling. Combating the illicit market aims to protect state tax revenues and preserve the effectiveness of public-health policies, since parallel trade can evade prevailing standards and taxes.

2022

In 2022, the finance law launched a five-year plan for the domestic consumption tax on cigarettes: the fixed part rose from 100 dirhams per 1,000 cigarettes in 2022 to 550 dirhams in 2026 and the minimum levy from 710.2 to 953 dirhams, while the proportional part fell from 67% to 56.5%. The plan mainly raised the price of the cheapest cigarettes.

2026

On 23 October 2026, the government presented the 2027 draft finance law (no. 60-26) to Parliament, with a second plan of cigarette tax increases from 2027 to 2031: the minimum levy would rise from 953 dirhams per 1,000 cigarettes in 2026 to 1,025 dirhams in 2027 and 1,346 dirhams in 2031. The tax on e-cigarettes would double, from 50 to 100 dirhams per unit. The bill has yet to be voted.

📰 Morocco: news and guides

Frequently Asked Questions (FAQ)

What is the average price of a pack of cigarettes in Morocco in 2026?↓
In 2026, the estimated average price for a pack of 20 cigarettes in Morocco is 3.10 € (33.70 DH).
How many cigarettes can I bring back for personal use?↓
Import to Morocco: 200 cigarettes (1 carton) per adult passenger. Export to France (EU): 200 cigarettes maximum per person.

Data & sources

Last updated :

Methodology : Most brands' prices are taken from the country's official price lists, as of 1 July each year, and as of the update date for the current year. Years with no list available are estimated from Marlboro and the brand's surveyed gap, and marked "estimate".

Official list to check the reference price (Marlboro) : Douane marocaine (ADII) : circulaire n° 6704/214 du 30/12/2025, prix de vente au public des tabacs (en vigueur au 01/01/2026) ↗

Main sources (8)
  • monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
  • mylasertabac.com (EU, 2025-11)
  • travel-europe.info (EU, 2026)
  • andorratools.com (AD, 2026)
  • ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
  • WHO Global Tobacco Report 2015 (TN, Marlboro)
  • Statista (ES, Marlboro, 2007-2022)
  • ONS, RPI timeseries CZMP (UK)

Provided for informational purposes only. Verify with official sources for any critical use.