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LUCKYSTRIKEITS TOASTED

Lucky Strike Cigarette Prices by Country (2026)

Brand Details Lucky Strike

Lucky Strike is one of America's most historic cigarette brands, originating in 1871. Revived by the American Tobacco Company in the early 20th century, it became known for its 'toasted' tobacco process and for advertising campaigns of the 1930s-50s that controversially used doctors' endorsements. The slogan 'LSMFT, Lucky Strike Means Fine Tobacco' became part of American pop culture. Now owned by British American Tobacco (BAT), Lucky Strike is popular in Europe, particularly in Spain, France and Germany, known for its distinctive round graphic packaging.

📊 Price analysis

In 2026, a pack of Lucky Strike costs 8.06 € on average across the 17 countries we track. Cheapest: 2.58 € (Tunisia); most expensive: 15.30 € (United Kingdom), a gap driven mainly by differences in tobacco taxation.

Over the long run, the brand's average price has risen by about 183 % since our records begin, driven by successive tax increases.

Historical comparison: Price evolution of Lucky Strike

France
Germany
Italy
Spain
Portugal
United Kingdom
Andorra
Tunisia
United States
Belgium
📊 Swipe to view chart ➔
0.3€4.5€8.6€12.7€16.8€20002004200820122016202020242026
Global price comparison: Lucky Strike
CountriesAverage Price (2026)Reliability
Tunisia2.58 € (8.610 DT)Low reliability · estimate
Andorra4.40 €High reliability
Italy5.50 €High reliability
Poland5.52 € (23.99 zł)Medium reliability
Spain5.85 €High reliability
Portugal5.85 €Low reliability · estimate
Austria6.50 €High reliability
Luxembourg6.80 €Medium reliability
Czech Republic7.31 € (178 Kč)High reliability
Hungary7.94 € (2,910 Ft)High reliability
United States8.11 € ($8.81)Low reliability · estimate
Switzerland9.03 € (CHF 8.60)Medium reliability
Germany9.40 €Medium reliability
Belgium11.50 €Medium reliability
Netherlands12.50 €Medium reliability
France13.00 €High reliability
United Kingdom15.30 € (£12.97)Low reliability · estimate

High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.

Price history by country : Lucky Strike (2000-2026)
👉 Swipe to compare history ➔
YearFranceGermanyItalySpainPortugalUnited KingdomAndorraTunisiaUnited StatesBelgiumSwitzerlandLuxembourgNetherlandsPolandAustriaHungaryCzech Republic
202613.00 €9.40 €5.50 €5.85 €5.85 €15.30 €4.40 €2.58 €8.11 €11.50 €9.03 €6.80 €12.50 €5.52 €6.50 €7.94 €7.31 €
202512.50 €8.90 €5.50 €5.65 €5.40 €14.97 €4.15 €2.46 €7.99 €10.62 €8.75 €6.30 €12.04 €4.76 €6.30 €6.16 €6.62 €
202412.00 €8.40 €5.30 €5.25 €5.22 €14.87 €3.95 €2.36 €6.54 €9.62 €8.57 €6.10 €11.57 €4.23 €6.00 €5.75 €6.25 €
202311.00 €8.00 €5.00 €5.00 €5.04 €14.44 €3.55 €2.26 €6.18 €7.70 €8.47 €5.20 €8.80 €3.71 €5.80 €5.73 €6.19 €
202210.00 €7.60 €5.00 €4.70 €4.86 €13.70 €3.25 €2.17 €6.03 €7.20 €8.38 €5.10 €7.59 €3.52 €5.50 €4.43 €5.61 €
202110.00 €7.30 €5.00 €4.60 €4.50 €12.96 €3.25 €2.07 €5.87 €6.71 €8.28 €5.00 €7.59 €3.43 €5.30 €4.76 €4.99 €
20209.50 €7.01 €5.00 €4.60 €4.14 €12.21 €3.25 €1.97 €5.71 €6.22 €8.19 €4.90 €7.04 €3.33 €5.00 €4.02 €4.26 €
20198.40 €6.72 €4.94 €4.60 €4.00 €11.58 €3.15 €1.87 €5.56 €6.00 €8.00 €4.80 €6.48 €3.24 €5.00 €4.06 €3.91 €
20187.70 €6.43 €4.88 €4.60 €3.85 €10.94 €3.05 €1.77 €5.40 €5.78 €8.00 €4.70 €-3.14 €5.00 €3.70 €3.83 €
20176.79 €6.17 €4.82 €4.55 €3.71 €10.41 €2.96 €1.67 €5.25 €5.56 €7.92 €4.70 €-3.05 €4.73 €3.72 €3.68 €
20166.74 €5.90 €4.75 €4.45 €3.56 €9.88 €2.86 €1.57 €5.10 €5.34 €7.92 €4.60 €-2.96 €4.55 €-3.48 €
20156.74 €5.67 €4.68 €4.45 €3.42 €9.35 €2.76 €1.48 €4.94 €5.12 €7.86 €4.46 €-2.88 €4.45 €-3.28 €
20146.74 €5.51 €4.60 €4.35 €3.28 €8.89 €2.66 €1.35 €4.85 €5.06 €7.82 €4.27 €-2.72 €4.45 €-3.06 €
20136.45 €5.35 €4.60 €4.25 €3.13 €8.43 €2.56 €1.23 €4.75 €5.00 €7.59 €4.09 €-2.56 €4.27 €-3.16 €
20126.06 €5.19 €4.60 €4.10 €2.99 €7.96 €2.47 €1.11 €4.66 €4.94 €7.35 €3.90 €-2.39 €4.13 €-3.10 €
20115.76 €5.03 €4.20 €3.50 €2.84 €7.43 €2.37 €0.98 €4.55 €4.87 €7.02 €--2.23 €3.98 €-3.29 €
20105.44 €4.87 €4.10 €3.40 €2.70 €6.90 €2.27 €0.86 €4.46 €4.81 €6.70 €--2.07 €3.84 €-3.08 €
20095.15 €4.70 €-3.00 €2.59 €6.58 €2.16 €0.81 €4.20 €4.56 €6.43 €--1.89 €3.64 €--
20085.10 €4.51 €-2.50 €2.48 €6.27 €2.05 €0.76 €3.94 €4.30 €6.14 €--1.71 €3.44 €--
20074.94 €4.34 €-2.40 €2.38 €5.95 €1.93 €0.71 €3.67 €4.05 €5.95 €--1.53 €3.25 €--
20064.81 €4.17 €-2.20 €2.27 €5.63 €1.83 €0.66 €3.41 €3.80 €5.78 €--1.35 €3.05 €--
20054.81 €3.98 €-2.40 €2.16 €5.31 €1.71 €0.61 €3.15 €3.54 €5.59 €--1.18 €2.85 €--
20044.81 €3.59 €-2.30 €2.01 €5.10 €1.64 €0.57 €3.01 €3.35 €5.32 €--1.13 €2.74 €--
20033.93 €3.30 €-2.15 €1.86 €4.78 €1.56 €0.52 €2.88 €3.17 €5.06 €--1.09 €2.61 €--
20023.47 €3.00 €-2.15 €1.71 €4.46 €1.49 €0.47 €2.73 €2.98 €4.80 €--1.04 €2.50 €--
20013.22 €2.87 €-1.95 €1.53 €4.20 €1.41 €0.42 €2.60 €2.80 €4.55 €--1.00 €2.37 €--
20003.08 €2.72 €-1.86 €1.35 €3.93 €1.34 €0.37 €2.47 €2.61 €4.28 €--0.96 €2.26 €--

In 4 of 17 countries, the Lucky Strike series is not surveyed: it is calculated from the price of Marlboro, the country's reference brand, by a fixed ratio. These are estimates.

Frequently Asked Questions (FAQ)

Who manufactures Lucky Strike cigarettes?↓
Lucky Strike cigarettes are manufactured by British American Tobacco (BAT). The brand was founded in 1871 in the United States.
In which country are Lucky Strike cigarettes the cheapest?↓
According to our 2026 data, Lucky Strike cigarettes are cheapest in Tunisia at a price of 2.58 € (8.610 DT) per pack of 20. Conversely, they are most expensive in the United Kingdom where a pack costs 15.30 € (£12.97).

Data & sources

Last updated :

Methodology : Marlboro is the reference brand in each country: its price is rebuilt from data points confirmed by public sources, then interpolated between them. Unless stated otherwise, other brands are not surveyed: their price is calculated from Marlboro's by a fixed ratio, so they are estimates.

Main sources (8)
  • monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
  • mylasertabac.com (EU, 2025-11)
  • travel-europe.info (EU, 2026)
  • andorratools.com (AD, 2026)
  • ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
  • WHO Global Tobacco Report 2015 (TN, Marlboro)
  • Statista (ES, Marlboro, 2007-2022)
  • ONS, RPI timeseries CZMP (UK)

Provided for informational purposes only. Verify with official sources for any critical use.