Cigarette Prices in Austria (2026)
⚠️ Customs Rules and Transport Limits
Within the EU, up to 800 cigarettes may be brought in for personal use. From a non-EU country, the allowance is 200 cigarettes.
🌍 Overview
| Brands | Average Price | Reliability |
|---|---|---|
| Marlboro | 7.00 € | High reliability |
| Winston | 6.40 € | High reliability |
| Camel | 6.70 € | High reliability |
| Lucky Strike | 6.50 € | High reliability |
| L&M | 6.60 € | High reliability |
| Chesterfield | 6.40 € | High reliability |
| Philip Morris | 6.50 € | High reliability |
| Gauloises | 6.60 € | High reliability |
| Benson & Hedges | 6.40 € | High reliability |
| Pall Mall | 6.10 € | High reliability |
| Davidoff | 7.00 € | High reliability |
| West | 6.20 € | High reliability |
| HB | 7.50 € | High reliability |
| Vogue | 7.70 € | High reliability |
| Meine Sorte | 7.30 € | High reliability |
| Smart Export | 7.00 € | High reliability |
High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.
Average pack price over time
Average across all brands we track in this country, by year.
📋 Tobacco Regulation & Policy
💰 Tax regime
Cigarettes carry a mixed excise (as of April 2022, €73 per 1,000 cigarettes plus 33% of the retail price under the Tabaksteuergesetz 2022) on top of 20% VAT, bringing the total tax share to roughly 75% of the retail price. Tobacco may only be sold at fixed nationwide prices through licensed "Trafik" monopoly retailers.
📈 Price policy
The TabStG 2022 legislated multi-year tobacco-tax steps for 2022–2026, and the 2025 budget package added further stepped increases from February 2026 plus a new nicotine tax on e-liquids and pouches from April 2026. Manufacturers pass these through in annual January–April price waves of about €0.10–0.40 per pack.
Next increase: 1 February 2027 (law passed). See the increase calendar by country
Rolling tobacco: Golden Virginia 50 g at 13.50 €, i.e. 8.10 € for 30 g (official list). Compare with other countries
🏛️ Key legislative milestones
In 2019, Austria raised the minimum age for buying and smoking tobacco from 16 to 18 nationwide on 1 January, and introduced a complete smoking ban in bars and restaurants from 1 November 2019, making it one of the last Western European countries to do so.
In 2021, Japan Tobacco International phased out most variants of Memphis, the long-time market-leading Austrian cigarette brand, migrating them to Camel and Winston.
In 2022, the Tabaksteuergesetz 2022 introduced multi-year stepped tax increases (from April 2022, €73 per 1,000 cigarettes plus 33% of the retail price) and a pack of Marlboro reached €6.00.
In 2025, a budget consolidation package extended and raised tobacco taxes and extended taxation to e-liquids and nicotine pouches, with the new nicotine tax due to take effect on 1 April 2026. The same law (BGBl. I No. 97/2025) sets a further step on 1 February 2027: the fixed part rises from €85.50 to €87.50 per 1,000 cigarettes, and the tax on e-liquids from €200 to €230 per litre.
In 2026, the new tax step was passed through from January and February, and a pack of Marlboro reached €7.00 for the first time.
📰 Austria: news and guides
NewsHungary raises tobacco tax on 1 November 2026: Marlboro now costs more than in Austria
Since 1 November 2026, Hungary taxes tobacco more heavily. Marlboro Red went from 2,750 to 2,950 forints, or €8.05: it now costs more than in Austria.
NewsTobacco prices on 1 January 2027: what changes in Europe, country by country
Increases passed in Germany, Italy and Poland, rates frozen in the Netherlands, Portugal and Spain: what laws and budgets have in store for tobacco prices in 2027.
Frequently Asked Questions (FAQ)
Cite this data
Free to reuse with credit to the source.
Schmitt, B. (2026). Cigarette Prices in Austria (2026). cigprices.com. https://cigprices.com/en/pays/autriche (data last updated 20 October 2026). License CC BY 4.0.
Data & sources
Last updated :
Methodology : Most brands' prices are taken from the country's official price lists, as of 1 July each year, and as of the update date for the current year. Years with no list available are estimated from Marlboro and the brand's surveyed gap, and marked "estimate".
Official list to check the reference price (Marlboro) : Monopolverwaltung : Monopol-Preis-Monitor, prix de détail officiels de chaque cigarette (avis § 9 TabMG) ↗
Main sources (8)
- monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
- mylasertabac.com (EU, 2025-11)
- travel-europe.info (EU, 2026)
- andorratools.com (AD, 2026)
- ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
- WHO Global Tobacco Report 2015 (TN, Marlboro)
- Statista (ES, Marlboro, 2007-2022)
- ONS, RPI timeseries CZMP (UK)
Provided for informational purposes only. Verify with official sources for any critical use.