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Cigarette Prices in Switzerland (2026)

⚠️ Customs Rules and Transport Limits

Travellers may import about 250 cigarettes duty-free into Switzerland.

🌍 Overview

In 2026, a pack of Marlboro costs about 9.70 CHF in Switzerland, a price level well below that of most neighbouring European Union countries. Tobacco taxation is among the lowest in Europe: the tobacco tax alone accounts for roughly 50% of the price of a ~9.40 CHF pack, or about 57-58% once the 8.1% VAT is included. The last federal tobacco tax increase dates back to 1 April 2013, after the Federal Council exhausted its legal margin under the Tobacco Tax Act. Since 2023, price rises have therefore been manufacturer-driven: the Marlboro pack went from 9.00 to 9.70 CHF between 2023 and 2026, in steps of about 20 to 30 centimes once a year. Switzerland thus keeps tobacco relatively cheap in tax terms compared with its neighbours.
Brands & Average Price
BrandsAverage PriceReliability
Marlboro10.19 € (CHF 9.70)Medium reliability
Winston9.77 € (CHF 9.30)Medium reliability
Camel9.97 € (CHF 9.50)Medium reliability
Lucky Strike9.03 € (CHF 8.60)Medium reliability
L&M8.93 € (CHF 8.50)Medium reliability
Chesterfield9.13 € (CHF 8.70)Medium reliability
Philip Morris10.71 € (CHF 10.20)Medium reliability
Gauloises11.45 € (CHF 10.90)Medium reliability
Gitanes11.45 € (CHF 10.90)Low reliability · estimate
Dunhill11.65 € (CHF 11.10)Medium reliability
Benson & Hedges10.50 € (CHF 10.00)Low reliability · estimate
Kent10.61 € (CHF 10.10)Medium reliability
Davidoff10.19 € (CHF 9.70)Medium reliability
Vogue10.50 € (CHF 10.00)Medium reliability
American Spirit10.40 € (CHF 9.90)Medium reliability
Parisienne9.66 € (CHF 9.20)Medium reliability
MaryLong10.50 € (CHF 10.00)Low reliability · estimate
Brunette10.61 € (CHF 10.10)Medium reliability

High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.

Average pack price over time

📊 Swipe to view chart ➔
4.2 CHF5.8 CHF7.5 CHF9.1 CHF10.8 CHF20002004200820122016202020242026

Average across all brands we track in this country, by year.

📋 Tobacco Regulation & Policy

💰 Tax regime

Cigarettes carry a specific tax of 11.832 centimes per cigarette plus a 25% ad valorem tax on the retail price (minimum 21.210 centimes per cigarette), on top of 8.1% VAT. The tobacco tax alone represents about 50% of the price of a ~9.40 CHF pack (roughly 57-58% including VAT), one of the lowest tax shares in Europe.

📈 Price policy

The last federal tobacco tax increase took effect on 1 April 2013, as the Federal Council has exhausted its legal margin under the Tobacco Tax Act. Since 2023, price rises have been manufacturer-driven: Marlboro went from 9.00 to 9.20, then 9.40 and 9.70 CHF between 2023 and 2026, roughly 20 to 30 centimes once a year.

🏛️ Key legislative milestones

2013

Last federal tobacco tax increase (1 April 2013); the pack in the most-sold price class reaches about 8.20 to 8.40 CHF.

2022

Voters approve the 'Children without tobacco' initiative (February 2022, about 56.6% yes), which bans tobacco advertising that reaches minors.

2024

The new Tobacco Products Act (TabPG) comes into force on 1 October 2024: a nationwide minimum sales age of 18 and uniform advertising restrictions.

2025

A new tax on e-cigarette liquids and adjusted taxation of alternative nicotine products come into force on 1 January 2025.

Frequently Asked Questions (FAQ)

What is the average price of a pack of cigarettes in Switzerland in 2026?↓
In 2026, the estimated average price for a pack of 20 cigarettes in Switzerland is 10.29 € (CHF 9.80).
How many cigarettes can I bring back for personal use?↓
Travellers may import about 250 cigarettes duty-free into Switzerland.

Cite this data

Free to reuse with credit to the source.

Schmitt, B. (2026). Cigarette Prices in Switzerland (2026). cigprices.com. https://cigprices.com/en/pays/suisse (data last updated 22 October 2026). License CC BY 4.0.

Data & sources

Last updated :

Methodology : Most brands' prices are surveyed at retailers or in dated price lists: this is the price printed on the tax stamp, the only selling price allowed. Years with no survey are estimated from Marlboro and the brand's surveyed gap, and marked "estimate".

Main sources (8)
  • monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
  • mylasertabac.com (EU, 2025-11)
  • travel-europe.info (EU, 2026)
  • andorratools.com (AD, 2026)
  • ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
  • WHO Global Tobacco Report 2015 (TN, Marlboro)
  • Statista (ES, Marlboro, 2007-2022)
  • ONS, RPI timeseries CZMP (UK)

Provided for informational purposes only. Verify with official sources for any critical use.