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Cigarette Prices in Turkey (2026)

⚠️ Customs Rules and Transport Limits

When entering Turkey, travellers aged 18 or over may bring up to 600 cigarettes duty-free, each tobacco product having its own limit (100 cigarillos, 50 cigars, 250 g of rolling tobacco). At land borders the allowance can only be used 10 times a month. Coming back into the European Union, travellers arriving by air may bring 200 cigarettes in most countries, as in the United Kingdom. The limit drops to 40 for arrivals by land or sea in several countries, including Turkey's neighbours Bulgaria and Greece, and for all travellers in Estonia and Romania.

🌍 Overview

Turkey is one of the cheapest countries to buy cigarettes: in September 2026 a pack of Marlboro costs 125 Turkish lira there, about €2.24 at the European Central Bank rate. The lira price climbs fast, with three waves of increases in 2026, but the currency's slide offsets them almost entirely: in euros, a Marlboro already cost about €2.36 in 2019. Prices are set by manufacturers, not by the state, and no official price list is published. According to the WHO, taxes made up 81.5% of the price of the best-selling pack in 2024. The legal market hit a record 160 billion cigarettes sold in 2025, and 30.1% of people aged 15 and over smoke every day (TÜİK, 2025).
Brands & Average Price
BrandsAverage Price
Marlboro2.24 € (125.00 TL)
Parliament2.33 € (130.00 TL)
Camel2.15 € (120.00 TL)
Winston2.24 € (125.00 TL)
Kent2.33 € (130.00 TL)
L&M2.15 € (120.00 TL)
Chesterfield2.15 € (120.00 TL)
Pall Mall2.15 € (120.00 TL)
Rothmans2.06 € (115.00 TL)
Monte Carlo2.06 € (115.00 TL)
Davidoff2.24 € (125.00 TL)

Average pack price over time

📊 Swipe to view chart ➔
60.8 TL79.2 TL97.6 TL116.1 TL134.5 TL202420252026

Average across all brands we track in this country, by year.

📋 Tobacco Regulation & Policy

💰 Tax regime

Turkey taxes cigarettes through a mixed special consumption tax (ÖTV). Since 3 July 2026 (Presidential Decision No. 11489), it combines an ad valorem part of 42% of the retail price, a fixed amount of 23.74 lira per pack and a minimum levy of 2.2953 lira per cigarette. VAT of 20% comes on top, i.e. 16.67% of the final price. Since 2025 the ad valorem rate has been falling (50% until October 2025, then 45%) while the fixed amount has been rising (12.15 lira per pack before October 2025). According to the WHO, taxes made up 81.5% of the price of the best-selling pack in 2024.

📈 Price policy

The Turkish state does not set prices: each manufacturer (Philip Morris, JTI, BAT, Imperial) announces its own increases, usually a few days apart, and the new prices are relayed by the tobacco retailers' association (TBYD). With inflation at 31.5% year on year in August 2026 (TÜİK), increases are frequent: in 2026, Marlboro went to 110 lira in February, 115 in June and 125 in August. The fixed ÖTV amounts are normally revalued every January and July in line with producer prices, but that revaluation was suspended from July to December 2026. In euros, the lira's slide absorbs most of these increases.

🏛️ Key legislative milestones

1996

In 1996, Law No. 4207 banned all tobacco advertising and sales to under-18s, as well as smoking in health, education and cultural establishments, indoor sports halls and public transport.

2004

In 2004, Turkey signed (28 April) and then ratified (31 December) the WHO Framework Convention on Tobacco Control.

2008

In 2008, Law No. 5727 extended the smoking ban to all enclosed public places from 19 May 2008, then to restaurants, cafés, bars and tea houses from 19 July 2009.

2012

In 2012, pictorial health warnings became mandatory on at least 65% of both main sides of the pack (Law No. 6354).

2018

In December 2018, Law No. 7151 introduced plain packaging and raised warnings to 85% of the pack's sides. Since 5 January 2020 only standardised packs may be sold, and the implementing regulation also bans characterising flavours, menthol included.

2020

In February 2020, a presidential decision banned imports of e-cigarettes, their liquids and heated tobacco products. According to the WHO, the sale of e-cigarettes is banned in practice.

2026

In September 2026, a draft law prepared by the Ministry of Health was presented in the press: a lifetime tobacco ban for people born after 1 January 2015, a smoking ban on restaurant terraces, a health tax on packs and an end to tobacco sales in 2040. As of 28 September 2026, the text had not been submitted to Parliament.

Frequently Asked Questions (FAQ)

What is the average price of a pack of cigarettes in Turkey in 2026?↓
In 2026, the estimated average price for a pack of 20 cigarettes in Turkey is 2.19 € (122.27 TL).
How many cigarettes can I bring back for personal use?↓
When entering Turkey, travellers aged 18 or over may bring up to 600 cigarettes duty-free, each tobacco product having its own limit (100 cigarillos, 50 cigars, 250 g of rolling tobacco). At land borders the allowance can only be used 10 times a month. Coming back into the European Union, travellers arriving by air may bring 200 cigarettes in most countries, as in the United Kingdom. The limit drops to 40 for arrivals by land or sea in several countries, including Turkey's neighbours Bulgaria and Greece, and for all travellers in Estonia and Romania.

Data & sources

Last updated :

Methodology : Prices surveyed one by one in the Turkish press, as no official list exists: manufacturers send their prices to retailers (TBYD association). No interpolation. Converted into euros at each year's European Central Bank rate.

Main sources (4)
  • Presse turque : tarifs des fabricants relayés par l'association des débitants TBYD (TR 2019-2026)
  • Banque centrale européenne : taux de change annuels de la livre turque
  • OMS, Global Health Observatory : fiscalité du tabac en Turquie (2024)
  • TÜİK, enquête santé 2025 : prévalence du tabagisme

Provided for informational purposes only. Verify with official sources for any critical use.