Rolling tobacco: where is it cheapest in Europe in 2026?

In November 2026, a 30 g pouch of Golden Virginia rolling tobacco costs €6.80 in Spain, €19.01 in France and more than €36 in the United Kingdom. The product is the same; what changes is mostly the tax: each country sets its own duty per kilo and on the price.

To compare, we follow a single brand, Golden Virginia, sold in every country of the table, in the size closest to 30 g, then brought to 30 g. Seven prices come from an official list (official journal, customs or monopoly), five from a shop survey in countries that publish none. The details, with each source, are on our page of rolling tobacco prices by country.

The November 2026 ranking

Among the 11 countries compared, rolling tobacco is cheapest in Andorra: €10.52 for 50 g, or €6.31 per 30 g. This is a minimum price set by decree of the Andorran government in April 2026; a shop may charge more. Next come Spain, at €6.80 for a 30 g pouch according to the list of the Tobacco Market Commissioner published in the BOE, Hungary (2,690 forints, about €7.34) and Luxembourg, at €7.68 per 30 g.

At the other end is the United Kingdom: £30.55 for a 30 g pouch at Tesco, about €36.05, after the duty increase of 1 October 2026. France follows with €25.35 for a 40 g pack, or €19.01 per 30 g, then Germany (€13.20) and Belgium (€12.60). Between Andorra and the United Kingdom, the price is multiplied by 5.7.

On France's borders, gaps of €6 to €13

Among the EU countries compared, France sells the most expensive rolling tobacco. Its six neighbours that we track all sell it for less, from €5.81 less in Germany to €12.70 less in Andorra, for 30 g.

The question also arises in Germany: 30 g costs €13.20 there, against €10.35 in Poland, €8.10 in Austria and €7.68 in Luxembourg. For Belgium, at €12.60, neighbouring Luxembourg is €4.92 cheaper.

Rolling is not always cheaper than a pack

A 30 g pouch makes more cigarettes than a pack of 20, but its price, compared with a pack of Marlboro in the same country, varies widely:

• Poland: €10.35 per 30 g, 1.55 times the Marlboro pack (€6.67).
• France: €19.01, 1.4 times the pack (€13.50). Same ratio in Germany (€13.20 against €9.40).
• Luxembourg: €7.68, the same as the pack (€7.70).
• Hungary: €7.34, less than the pack (€8.05). Same in Belgium (€12.60 against €13.00).

The cost per cigarette depends on how much tobacco goes into each one: our comparison of rolling tobacco and packs explains this calculation. In the European Union, the minimum excise duty on rolling tobacco is €60 per kilo or 50% of the average retail price, according to the European Commission. On the basis of €60 per kilo, that is €1.80 of tax for 30 g.

How much can you bring into France?

From another EU country, a traveller may bring into France tobacco bought for their own consumption and carried by themselves. The indicative guideline is 1 kg of smoking tobacco, along with 800 cigarettes: above that, customs may consider the purchase commercial. From Andorra, which is not in the EU, the limit is strict: 400 g of rolling tobacco per person aged 18 or over, or 300 cigarettes, not combined. From another non-EU country, it is 250 g. Exceeding these limits can lead to seizure, duties and a fine of up to €750. Our guide to buying tobacco abroad details these rules.

What changes in 2027

• Germany: on 1 January 2027, the tax rises from €61.58 to €75.80 per kilo, plus 17.97% of the price instead of 17.40% (law published on 20 October 2026).
• Poland: excise duty rises from 338.18 to 412.58 zł per kilo on 1 January 2027, under the law of 18 October 2024.
• Luxembourg: the draft 2027 budget, tabled on 7 October 2026, raises the minimum excise duty from €77.90 to €85 per kilo.
• Hungary: the fixed component, already raised from 29,270 to 32,200 forints per kilo on 1 November 2026, will be indexed to 32,590 forints in 2027.

The full calendar, cigarettes included, is on our page of upcoming tobacco price increases. Cheaper tobacco is not less harmful: rolling tobacco carries the same risks as packaged cigarettes. To quit, in France Tabac Info Service answers on 39 89, and our quit smoking page gathers the help available.

Sources

• Reference prices by country, with the source of each price: cigprices.com, rolling tobacco open data (CSV).
• France: customs, retail prices at 1 November 2026. Spain: BOE-A-2025-25518. Andorra: BOPA No. 36 of 8 April 2026, decree 112/2026.
• Italy: ADM, rolling tobacco price list at 14 October 2026. Austria: price notice from 1 February 2026. Hungary: SZTFH, official tobacco prices.
• Allowances: Service-public.fr, bringing tobacco back from abroad.
• EU minimum: European Commission, excise duties on tobacco.
• 2027 increases: BGBl. 2026 I No. 309 (Germany), Dz. U. 2024 poz. 1681 (Poland), bill No. 8800 (Luxembourg), NAV, 2027 rates (Hungary).