HB Cigarette Prices by Country (2026)
📊 Price analysis
In 2026, a pack of HB costs 8.62 € on average across the 4 countries we track. Cheapest: 5.33 € (Portugal); most expensive: 13.95 € (United Kingdom), a gap driven mainly by differences in tobacco taxation.
Over the long run, the brand's average price has risen by about 259 % since our records begin, driven by successive tax increases.
Historical comparison: Price evolution of HB
| Countries | Average Price (2026) | Reliability |
|---|---|---|
| Portugal | 5.33 € | Low reliability · estimate |
| Austria | 7.50 € | High reliability |
| Germany | 7.71 € | Medium reliability · estimate |
| United Kingdom | 13.95 € (£11.82) | Low reliability · estimate |
High reliability: official primary source or verifiable trade press. Medium: price rebuilt from confirmed data points, or surveyed at a retailer or in the press. Low: extrapolated. "Estimate": price not surveyed for this brand, calculated from that of Marlboro, the country's reference brand.
| Year | Germany | Portugal | United Kingdom | Austria |
|---|---|---|---|---|
| 2026 | 7.71 € | 5.33 € | 13.95 € | 7.50 € |
| 2025 | 7.30 € | 4.92 € | 13.64 € | 7.20 € |
| 2024 | 6.89 € | 4.76 € | 13.55 € | 6.80 € |
| 2023 | 6.56 € | 4.59 € | 13.16 € | 6.60 € |
| 2022 | 6.23 € | 4.43 € | 12.48 € | 6.30 € |
| 2021 | 6.02 € | 4.10 € | 11.80 € | 6.10 € |
| 2020 | 5.81 € | 3.77 € | 11.13 € | 5.70 € |
| 2019 | 5.60 € | 3.64 € | 10.55 € | 5.70 € |
| 2018 | 5.39 € | 3.51 € | 9.97 € | 5.70 € |
| 2017 | 5.19 € | 3.38 € | 9.49 € | 5.40 € |
| 2016 | 4.99 € | 3.25 € | 9.00 € | 5.20 € |
| 2015 | 4.80 € | 3.12 € | 8.52 € | 5.20 € |
| 2014 | 4.67 € | 2.98 € | 8.09 € | 4.90 € |
| 2013 | 4.53 € | 2.85 € | 7.67 € | 4.70 € |
| 2012 | 4.40 € | 2.72 € | 7.26 € | 4.54 € |
| 2011 | 4.26 € | 2.59 € | 6.77 € | 4.38 € |
| 2010 | 4.12 € | 2.46 € | 6.29 € | 4.22 € |
| 2009 | 3.98 € | 2.36 € | 5.99 € | 4.00 € |
| 2008 | 3.82 € | 2.26 € | 5.71 € | 3.78 € |
| 2007 | 3.67 € | 2.16 € | 5.42 € | 3.57 € |
| 2006 | 3.53 € | 2.07 € | 5.13 € | 3.35 € |
| 2005 | 3.37 € | 1.97 € | 4.84 € | 3.14 € |
| 2004 | 3.04 € | 1.83 € | 4.65 € | 3.01 € |
| 2003 | 2.80 € | 1.70 € | 4.35 € | 2.87 € |
| 2002 | 2.54 € | 1.56 € | 4.06 € | 2.75 € |
| 2001 | 2.43 € | 1.39 € | 3.82 € | 2.61 € |
| 2000 | 2.30 € | 1.23 € | 3.58 € | 2.49 € |
In 3 of 4 countries, the HB series is not surveyed: it is calculated from the price of Marlboro, the country's reference brand, by a fixed ratio. These are estimates.
Frequently Asked Questions (FAQ)
Data & sources
Last updated :
Methodology : Marlboro is the reference brand in each country: its price is rebuilt from data points confirmed by public sources, then interpolated between them. Unless stated otherwise, other brands are not surveyed: their price is calculated from Marlboro's by a fixed ratio, so they are estimates.
Main sources (8)
- monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
- mylasertabac.com (EU, 2025-11)
- travel-europe.info (EU, 2026)
- andorratools.com (AD, 2026)
- ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
- WHO Global Tobacco Report 2015 (TN, Marlboro)
- Statista (ES, Marlboro, 2007-2022)
- ONS, RPI timeseries CZMP (UK)
Provided for informational purposes only. Verify with official sources for any critical use.