Price of a pack of Marlboro in Italy
2026 Price: Marlboro
Historical evolution: Marlboro (Italy)
📊 Price analysis
In 2026, a pack of 20 Marlboro cigarettes costs 6.80 €. Since 2010, the price has gone from 4.50 € to 6.80 €, a rise of 51 % (×1.5 over 16 years). Over the last five years alone, the pack rose by 0.85 €.
Among the 21 countries we track where Marlboro is sold, this price ranks 14 of 21 (most to least expensive). The cheapest pack is 2.24 € (Turkey) and the priciest 40.54 € (Australia). That is 34 % below the brand's average (10.30 €).
| Year | Pack price (20) | Currency |
|---|---|---|
| 2026 | 6.80 € | EUR |
| 2025 | 6.50 € | EUR |
| 2024 | 6.20 € | EUR |
| 2023 | 6.00 € | EUR |
| 2022 | 6.00 € | EUR |
| 2021 | 5.95 € · estimate | EUR |
| 2020 | 5.90 € | EUR |
| 2019 | 5.75 € · estimate | EUR |
| 2018 | 5.60 € · estimate | EUR |
| 2017 | 5.45 € · estimate | EUR |
| 2016 | 5.30 € · estimate | EUR |
| 2015 | 5.15 € · estimate | EUR |
| 2014 | 5.00 € | EUR |
| 2013 | 5.00 € | EUR |
| 2012 | 5.00 € | EUR |
| 2011 | 4.60 € | EUR |
| 2010 | 4.50 € | EUR |
🌍 The same pack in other countries
| Countries | Average Price |
|---|---|
| France | 13.50 € |
| Germany | 9.40 € |
| Spain | 6.25 € |
| Portugal | 6.50 € |
| United Kingdom | 17.00 € (£14.41) |
| Andorra | 4.85 € |
| Morocco | 3.63 € (39.50 DH) |
| Tunisia | 3.15 € (10.500 DT) |
| United States | 9.57 € ($10.40) |
| Belgium | 13.00 € |
| Switzerland | 10.19 € (CHF 9.70) |
| Luxembourg | 7.70 € |
| Netherlands | 13.50 € |
| Poland | 6.67 € (28.99 zł) |
| Ireland | 19.20 € |
| Austria | 7.00 € |
| Turkey | 2.24 € (125.00 TL) |
| Australia | 40.54 € (A$64.99) |
| Hungary | 8.05 € (2,950 Ft) |
| Czech Republic | 7.56 € (184 Kč) |
Frequently Asked Questions (FAQ)
Data & sources
Last updated :
Methodology : Most brands' prices are taken from the country's official price lists, as of 1 July each year, and as of the update date for the current year. Years with no list available are estimated from Marlboro and the brand's surveyed gap, and marked "estimate".
Official list to check the reference price (Marlboro) : Agenzia delle Dogane e dei Monopoli : prezzi al pubblico dei tabacchi ↗
Main sources (8)
- monsieurvintage.com (FR, Marlboro, 2000-2025, DGDDI)
- mylasertabac.com (EU, 2025-11)
- travel-europe.info (EU, 2026)
- andorratools.com (AD, 2026)
- ADII, Administration des Douanes et Impôts Indirects (MA, 2025)
- WHO Global Tobacco Report 2015 (TN, Marlboro)
- Statista (ES, Marlboro, 2007-2022)
- ONS, RPI timeseries CZMP (UK)
Provided for informational purposes only. Verify with official sources for any critical use.